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“Designing and evaluating media tests is a vital part of Backbone’s measurement capabilities. Doing this at scale, across our client portfolio, was a time-intensive task before Newton. Tasks that used to take hours to accomplish take just minutes with the workflows we’ve built with Newton. In addition to saving time, we’ve also been able to increase the sophistication of analysis and more easily onboard new team members to our testing process.”
“With Newton, we are able to execute complex analytics workflows, end-to-end, that would have otherwise taken us multiple hours every day, in just minutes with Newton. Newton fosters collaboration among our analysts, enabling them to work together seamlessly on shared projects. It also provides complete transparency into its processes and the code it generates, giving us confidence in the accuracy of its outputs”
"We have massive amounts of data that our team needs to analyze every day to ensure accuracy. With Newton, we can now automate a previously hours-long data science task in just minutes. Keeping with our stance of leading with technology and utilizing human brains on problems that warrant it, we are consistently finding new use cases for Newton to tackle allowing Relo Metrics to scale efficiently into this AI-driven world."
Frequently asked questions
Newton is a team of agents that are trained on a unique and comprehensive knowledge base of marketing and media specific analytics and data science best practices. Unlike ChatGPT and other LLMs/chatbots, which pull from a broad knowledge base to get you answers as quickly as possible (frequently providing wrong answers), Newton’s multi-agent framework iterates and cross-checks responses to answer questions and task execution and response accuracy.
Newton is a containerized application that moves to your data and integrates natively across cloud and enterprise data environments. Just as you would with a new data analyst on your team, grant access to the data tables and artifacts (e.g. excel files, notebooks, etc.) relevant to your use-cases and Newton can take it from there. Unlike other AI solutions, none of your data ever needs to leave your environment – no data movement, no leakage sensitive data, full data security compliance.
Not a problem – Newton is capable of working with data in less than ideal conditions. Newton can pull data from multiple sources/environments and transform or clean that data before executing analytics. BI tools generally struggle with these types of disparate, non-normalized sources, but Newton’s AI agents thrive in this environment.
We will never use your proprietary data to train Newton or make it smarter for general use. We provide Newton with training, use case knowledge, and best practices for marketing analytics workflows. From there, anything you show or teach to Newton will only be used to make your specific instance of Newton better for your needs. We will continue to push updates to Newton regularly to improve its baseline knowledge, but training and knowledge will never flow the other way.
