Meet Newton

Harness a team of specially-trained AI-powered marketing analytics agents

Who Newton Works For

Add Newton to your team

Executives

Supercharge your analytics teams and get the answers you need from your data, fast.

Marketers

Break free from stale dashboards. Surface actionable insights and drive marketing results – all through natural language.

Data Scientists

Integrate your proprietary data and models, with automated modeling and coding that you can see and trust.

For Brands

Brands need to action off of vast customer data. Newton simplifies analytics, enabling advanced customer journey analysis, predictive modeling, and audience segmentation.

Solutions for Brands

Democratize Analytics

Breakthrough the data logjam. Put marketing analytics and insight generation into the hands of business users.

Safeguard Data

Access state of the art AI without putting sensitive data at risk. Newton runs natively in your cloud with no movement of data.

Learn More
Solutions for Brands
Customer 360

Power analysis and modeling of customer behavior to predict and prevent churn while optimizing customer LTV and NPS.

Team Augmentation

Put advanced marketing analytics techniques into the hands of business users.

Dynamic Reporting

Build bespoke insights and dynamic reporting without the need for complex data querying and analysis

For Agencies

Agencies need quick access to insights and analytics to drive client campaign success. Newton automates analysis to support planning, benchmarking, and post-campaign reporting.

Solutions for Agencies

Execute Seamlessly

Work across platforms and disparate datasets with ease. No movement of data and fully flexible integrations.

Increase Throughput

Limited resources? No problem. Newton helps multiply the output of your team by putting AI agents to work on your behalf.

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Solutions for Agencies
Improved Reporting

Build bespoke insights and customized post-campaign wrap reports for clients.

Team Augmentation

Power advanced analytics workflows with fewer resources

Optimized Planning

Inform campaign planning and audience generation with best in class AI capabilities

Who Newton Works For

“Designing and evaluating media tests is a vital part of Backbone’s measurement capabilities. Doing this at scale, across our client portfolio, was a time-intensive task before Newton. Tasks that used to take hours to accomplish take just minutes with the workflows we’ve built with Newton. In addition to saving time, we’ve also been able to increase the sophistication of analysis and more easily onboard new team members to our testing process.”

Daniel Caponetti, Director, Data & Analytics
Backbone Media
Who Newton Works For

“With Newton, we are able to execute complex analytics workflows, end-to-end, that would have otherwise taken us multiple hours every day, in just minutes with Newton. Newton fosters collaboration among our analysts, enabling them to work together seamlessly on shared projects. It also provides complete transparency into its processes and the code it generates, giving us confidence in the accuracy of its outputs”

James Ollunga, SVP, Advanced Analytics
Horizon Media
Who Newton Works For

"We have massive amounts of data that our team needs to analyze every day to ensure accuracy. With Newton, we can now automate a previously hours-long data science task in just minutes. Keeping with our stance of leading with technology and utilizing human brains on problems that warrant it, we are consistently finding new use cases for Newton to tackle allowing Relo Metrics to scale efficiently into this AI-driven world." 

Dylan Cox, VP, Data Strategy & Operations
Relo Metrics

For Publishers

Newton empowers publishers with content performance analysis, audience insights, and automated reporting to respond to rapidly changing audience behavior and advertiser demands.

Solutions for Publishers

Streamline Analytics

Maximize analytics capabilities by putting a team of AI-powered analytics agents to work on behalf of you and your advertisers.

Safeguard Data

Keep all your sensitive data safe and secure. Newton brings the power of AI to your environment. No movement of data. Full compliance.

Learn More
Soltuions for publishers
Improved Reporting

Build bespoke insights and customized post-campaign reporting for high-value clients

Team Augmentation

Power advanced analytics workflows and measurement with fewer resources

Optimized Yield

Analyze content, traffic/viewership, and response patterns to predict and optimize ongoing yield

For Platforms

Newton helps platforms better serve customers by streamlining complex analytics and data-intensive workflows, unlocking even more platform-native use-cases.

Solutions for Platforms

Democratize Analytics

Put advanced analytics capabilities and workflows into the hands of business users. Build models and execute code; all through natural language.

Analyze Natively

Gain immediate access to dozens of marketing analytics use-cases – all executed natively in your platform.

Learn More
Solutions for platforms
Autonomous Agents

Direct a team of specially-trained AI agents, flexible and adaptive to your desired intent, to take on your analytics workflows,

Whitelabeled Analytics

Incorporate the intelligence and capabilities of Newton’s AI-powered marketing analytics agents into your own UI and measurement solutions.

Anomaly Detection

Detect anomalies and outliers in datasets to flag potential errors or issues for deeper investigation and QA

blueprints

Use Cases

Newton’s specially-trained team of marketing analytics agents come pre-loaded with a curated marketing science playbook. When you onboard Newton to your team, you will have immediate access to a number of “blueprints”, which give non-technical users the ability to execute common marketing analytics use cases with the push of a button, all on your own data.

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation

Audience Management

Analyze, segment, and enrich audience data

Customer 360

Analyze and model the customer journey across channels

Planning and Activation

Build optimized cross-channel media plans and strategies

Measurement

Power advanced measurement across all marketing activities

Reporting and Insight Generation

Automate custom reporting and insight generation

Anomaly Detection

Detect anomalies and outliers in your data

Yield Management

Analyze historical patterns to optimize ongoing yield

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation
View More
Automate time intensive exploratory data analysis and preparation
Exploratory Data Analysis
Join, analyze and investigate data sets to understand characteristics from various sources.
Data Cleaning
Remove duplicates, correct errors, and fill in missing information.
Data Standardization
Ensure that data is in a consistent format and codified for analysis. For example, standardize phone numbers, addresses, and other fields to avoid discrepancies.

Audience Management

Analyze, segment, and enrich audience data
View More
Analyze, segment, and enrich audience data
Audience Composition Analysis
Analyze audience data to identify key characteristics (e.g. demographics, interests, and behaviors)
Audience Segmentation
Group and/or cluster audiences by behavioral & psychographic data, historical campaign performance, and demographic features
Lookalike Modeling
Develop lookalike audiences based off of key audience features and 3p data enrichment

Customer 360

Analyze and model the customer journey across channels
View More
Analyze and model the customer journey across channels
LTV Analysis
Predict and analyze customer lifetime value based on cross-platform behavior
Customer Journey Analysis
Connect and measure cross-channel customer engagement and response to media, marketing, and promotions
Predictive Modeling
Analyze patterns in customer behavior to predict & prevent churn, re-engaged lapsed customers, and improve LTV & NPS

Planning and Activation

Build optimized cross-channel media plans and strategies
View More
Build optimized cross-channel media plans and strategies
Budget Allocation
Determine optimal budget allocation and channel mix to maximize audience delivery and ROI
Forecasting & Benchmarking
Establish key benchmarks and forecast campaign delivery/outcome scenarios tied to marketing objectives
Predictive Optimization
Optimize ongoing planning and audience development based on recurring automated analysis

Measurement

Power advanced measurement across all marketing activities
View More
Power advanced measurement across all marketing activities
Efficiency & Effectiveness
Analyze optimal reach and frequency, ROAS, and KPI performance across channels
Test Design
Design and build test & control groups, match market tests, and A/B testing parameters at scale
Incrementality Analysis
Determine incremental lift and impact from advertising based on robust statistical modeling

Planning and Activation

Build optimized cross-channel media plans and strategies

Anomaly Detection

Detect anomalies and outliers in your data

Audience Management

Analyze, segment, and enrich audience data

Reporting and Insight Generation

Automate custom reporting and insight generation

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation

Measurement

Power advanced measurement across all marketing activities

Customer 360

Analyze and model the customer journey across channels

Planning and Activation

Build optimized cross-channel media plans and strategies
View More
Build optimized cross-channel media plans and strategies
Budget Allocation
Determine optimal budget allocation and channel mix to maximize audience delivery and ROI
Forecasting & Benchmarking
Establish key benchmarks and forecast campaign delivery/outcome scenarios tied to marketing objectives
Predictive Optimization
Optimize ongoing planning and audience development based on recurring automated analysis

Anomaly Detection

Detect anomalies and outliers in your data
View More
Detect anomalies and outliers in your data
Anomaly Detection
Detect anomalies in datasets to flag potential errors or issues for deeper investigation and QA
Outlier Identification
Identify data outliers to improve model performance and focus additional analyses
Issue Prevention
Catch errors and potential issues early to prevent largescale problems and costly mistakes

Audience Management

Analyze, segment, and enrich audience data
View More
Analyze, segment, and enrich audience data
Audience Composition Analysis
Analyze audience data to identify key characteristics (e.g. demographics, interests, and behaviors)
Audience Segmentation
Group and/or cluster audiences by behavioral & psychographic data, historical campaign performance, and demographic features
Lookalike Modeling
Develop lookalike audiences based off of key audience features and 3p data enrichment

Reporting and Insight Generation

Automate custom reporting and insight generation
View More
Automate custom reporting and insight generation
Dashboard Reporting
Build and automate custom reports and data delivery to power internal and external dashboards
Insight Automation
Generate insights across datasets, pulling from past reports, presentations, and analyses to drive marketing optimization
Whitelabeled Reporting
Power a personalized whitelabeled AI interface with pre-built models and analyses for automated self-serve reporting

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation
View More
Automate time intensive exploratory data analysis and preparation
Exploratory Data Analysis
Join, analyze and investigate data sets to understand characteristics from various sources.
Data Cleaning
Remove duplicates, correct errors, and fill in missing information.
Data Standardization
Ensure that data is in a consistent format and codified for analysis. For example, standardize phone numbers, addresses, and other fields to avoid discrepancies.

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation
Exploratory Data Analysis
Join, analyze and investigate data sets to understand characteristics from various sources.
Data Cleaning
Remove duplicates, correct errors, and fill in missing information.
Data Standardization
Ensure that data is in a consistent format and codified for analysis. For example, standardize phone numbers, addresses, and other fields to avoid discrepancies.

Audience Management

Analyze, segment, and enrich audience data
Audience Composition Analysis
Analyze audience data to identify key characteristics (e.g. demographics, interests, and behaviors)
Audience Segmentation
Group and/or cluster audiences by behavioral & psychographic data, historical campaign performance, and demographic features
Lookalike Modeling
Develop lookalike audiences based off of key audience features and 3p data enrichment

Customer 360

Analyze and model the customer journey across channels
LTV Analysis
Predict and analyze customer lifetime value based on cross-platform behavior
Customer Journey Analysis
Connect and measure cross-channel customer engagement and response to media, marketing, and promotions
Predictive Modeling
Analyze patterns in customer behavior to predict & prevent churn, re-engaged lapsed customers, and improve LTV & NPS

Planning and Activation

Build optimized cross-channel media plans and strategies
Budget Allocation
Determine optimal budget allocation and channel mix to maximize audience delivery and ROI
Forecasting & Benchmarking
Establish key benchmarks and forecast campaign delivery/outcome scenarios tied to marketing objectives
Predictive Optimization
Optimize ongoing planning and audience development based on recurring automated analysis

Measurement

Power advanced measurement across all marketing activities
Efficiency & Effectiveness
Analyze optimal reach and frequency, ROAS, and KPI performance across channels
Test Design
Design and build test & control groups, match market tests, and A/B testing parameters at scale
Incrementality Analysis
Determine incremental lift and impact from advertising based on robust statistical modeling

Reporting and Insight Generation

Automate custom reporting and insight generation
Dashboard Reporting
Build and automate custom reports and data delivery to power internal and external dashboards
Insight Automation
Generate insights across datasets, pulling from past reports, presentations, and analyses to drive marketing optimization
Whitelabeled Reporting
Power a personalized whitelabeled AI interface with pre-built models and analyses for automated self-serve reporting

Anomaly Detection

Detect anomalies and outliers in your data
Anomaly Detection
Detect anomalies in datasets to flag potential errors or issues for deeper investigation and QA
Outlier Identification
Identify data outliers to improve model performance and focus additional analyses
Issue Prevention
Catch errors and potential issues early to prevent largescale problems and costly mistakes

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation
View More
Automate time intensive exploratory data analysis and preparation
Exploratory Data Analysis
Join, analyze and investigate data sets to understand characteristics from various sources.
Data Cleaning
Remove duplicates, correct errors, and fill in missing information.
Data Standardization
Ensure that data is in a consistent format and codified for analysis. For example, standardize phone numbers, addresses, and other fields to avoid discrepancies.

Audience Management

Analyze, segment, and enrich audience data
View More
Analyze, segment, and enrich audience data
Audience Composition Analysis
Analyze audience data to identify key characteristics (e.g. demographics, interests, and behaviors)
Audience Segmentation
Group and/or cluster audiences by behavioral & psychographic data, historical campaign performance, and demographic features
Lookalike Modeling
Develop lookalike audiences based off of key audience features and 3p data enrichment

Customer 360

Analyze and model the customer journey across channels
View More
Analyze and model the customer journey across channels
LTV Analysis
Predict and analyze customer lifetime value based on cross-platform behavior
Customer Journey Analysis
Connect and measure cross-channel customer engagement and response to media, marketing, and promotions
Predictive Modeling
Analyze patterns in customer behavior to predict & prevent churn, re-engaged lapsed customers, and improve LTV & NPS

Planning and Activation

Build optimized cross-channel media plans and strategies
View More
Build optimized cross-channel media plans and strategies
Budget Allocation
Determine optimal budget allocation and channel mix to maximize audience delivery and ROI
Forecasting & Benchmarking
Establish key benchmarks and forecast campaign delivery/outcome scenarios tied to marketing objectives
Predictive Optimization
Optimize ongoing planning and audience development based on recurring automated analysis

Measurement

Power advanced measurement across all marketing activities
View More
Power advanced measurement across all marketing activities
Efficiency & Effectiveness
Analyze optimal reach and frequency, ROAS, and KPI performance across channels
Test Design
Design and build test & control groups, match market tests, and A/B testing parameters at scale
Incrementality Analysis
Determine incremental lift and impact from advertising based on robust statistical modeling

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation
View More
Automate time intensive exploratory data analysis and preparation
Exploratory Data Analysis
Join, analyze and investigate data sets to understand characteristics from various sources.
Data Cleaning
Remove duplicates, correct errors, and fill in missing information.
Data Standardization
Ensure that data is in a consistent format and codified for analysis. For example, standardize phone numbers, addresses, and other fields to avoid discrepancies.

Audience Management

Analyze, segment, and enrich audience data
View More
Analyze, segment, and enrich audience data
Audience Composition Analysis
Analyze audience data to identify key characteristics (e.g. demographics, interests, and behaviors)
Audience Segmentation
Group and/or cluster audiences by behavioral & psychographic data, historical campaign performance, and demographic features
Lookalike Modeling
Develop lookalike audiences based off of key audience features and 3p data enrichment

Measurement

Power advanced measurement across all marketing activities
View More
Power advanced measurement across all marketing activities
Efficiency & Effectiveness
Analyze optimal reach and frequency, ROAS, and KPI performance across channels
Test Design
Design and build test & control groups, match market tests, and A/B testing parameters at scale
Incrementality Analysis
Determine incremental lift and impact from advertising based on robust statistical modeling

Reporting and Insight Generation

Automate custom reporting and insight generation
View More
Automate custom reporting and insight generation
Dashboard Reporting
Build and automate custom reports and data delivery to power internal and external dashboards
Insight Automation
Generate insights across datasets, pulling from past reports, presentations, and analyses to drive marketing optimization
Whitelabeled Reporting
Power a personalized whitelabeled AI interface with pre-built models and analyses for automated self-serve reporting

Anomaly Detection

Detect anomalies and outliers in your data
View More
Detect anomalies and outliers in your data
Anomaly Detection
Detect anomalies in datasets to flag potential errors or issues for deeper investigation and QA
Outlier Identification
Identify data outliers to improve model performance and focus additional analyses
Issue Prevention
Catch errors and potential issues early to prevent largescale problems and costly mistakes

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation
Exploratory Data Analysis
Join, analyze and investigate data sets to understand characteristics from various sources.
Data Cleaning
Remove duplicates, correct errors, and fill in missing information.
Data Standardization
Ensure that data is in a consistent format and codified for analysis. For example, standardize phone numbers, addresses, and other fields to avoid discrepancies.

Audience Management

Analyze, segment, and enrich audience data
Audience Composition Analysis
Analyze audience data to identify key characteristics (e.g. demographics, interests, and behaviors)
Audience Segmentation
Group and/or cluster audiences by behavioral & psychographic data, historical campaign performance, and demographic features
Lookalike Modeling
Develop lookalike audiences based off of key audience features and 3p data enrichment

Measurement

Power advanced measurement across all marketing activities
Efficiency & Effectiveness
Analyze optimal reach and frequency, ROAS, and KPI performance across channels
Test Design
Design and build test & control groups, match market tests, and A/B testing parameters at scale
Incrementality Analysis
Determine incremental lift and impact from advertising based on robust statistical modeling

Reporting and Insight Generation

Automate custom reporting and insight generation
Dashboard Reporting
Build and automate custom reports and data delivery to power internal and external dashboards
Insight Automation
Generate insights across datasets, pulling from past reports, presentations, and analyses to drive marketing optimization
Whitelabeled Reporting
Power a personalized whitelabeled AI interface with pre-built models and analyses for automated self-serve reporting

Anomaly Detection

Detect anomalies and outliers in your data
Anomaly Detection
Detect anomalies in datasets to flag potential errors or issues for deeper investigation and QA
Outlier Identification
Identify data outliers to improve model performance and focus additional analyses
Issue Prevention
Catch errors and potential issues early to prevent largescale problems and costly mistakes

Yield Management

Analyze historical patterns to optimize ongoing yield
Historical Analysis
Analyze historical traffic/viewership and response patterns to uncover key trends and potential opportunities
Yield Prediction
Build predictive models to project future yield and set proper campaign benchmarks & expectations
Yield Optimization
Optimize campaign delivery and performance with more accurate and responsive predictive modeling

Planning and Activation

Build optimized cross-channel media plans and strategies
View More
Build optimized cross-channel media plans and strategies
Budget Allocation
Determine optimal budget allocation and channel mix to maximize audience delivery and ROI
Forecasting & Benchmarking
Establish key benchmarks and forecast campaign delivery/outcome scenarios tied to marketing objectives
Predictive Optimization
Optimize ongoing planning and audience development based on recurring automated analysis

Anomaly Detection

Detect anomalies and outliers in your data
View More
Detect anomalies and outliers in your data
Anomaly Detection
Detect anomalies in datasets to flag potential errors or issues for deeper investigation and QA
Outlier Identification
Identify data outliers to improve model performance and focus additional analyses
Issue Prevention
Catch errors and potential issues early to prevent largescale problems and costly mistakes

Audience Management

Analyze, segment, and enrich audience data
View More
Analyze, segment, and enrich audience data
Audience Composition Analysis
Analyze audience data to identify key characteristics (e.g. demographics, interests, and behaviors)
Audience Segmentation
Group and/or cluster audiences by behavioral & psychographic data, historical campaign performance, and demographic features
Lookalike Modeling
Develop lookalike audiences based off of key audience features and 3p data enrichment

Reporting and Insight Generation

Automate custom reporting and insight generation
View More
Automate custom reporting and insight generation
Dashboard Reporting
Build and automate custom reports and data delivery to power internal and external dashboards
Insight Automation
Generate insights across datasets, pulling from past reports, presentations, and analyses to drive marketing optimization
Whitelabeled Reporting
Power a personalized whitelabeled AI interface with pre-built models and analyses for automated self-serve reporting

Data Exploration and Preparation

Automate time intensive exploratory data analysis and preparation
View More
Automate time intensive exploratory data analysis and preparation
Exploratory Data Analysis
Join, analyze and investigate data sets to understand characteristics from various sources.
Data Cleaning
Remove duplicates, correct errors, and fill in missing information.
Data Standardization
Ensure that data is in a consistent format and codified for analysis. For example, standardize phone numbers, addresses, and other fields to avoid discrepancies.

Measurement

Power advanced measurement across all marketing activities
View More
Power advanced measurement across all marketing activities
Efficiency & Effectiveness
Analyze optimal reach and frequency, ROAS, and KPI performance across channels
Test Design
Design and build test & control groups, match market tests, and A/B testing parameters at scale
Incrementality Analysis
Determine incremental lift and impact from advertising based on robust statistical modeling

Customer 360

Analyze and model the customer journey across channels
View More
Analyze and model the customer journey across channels
LTV Analysis
Predict and analyze customer lifetime value based on cross-platform behavior
Customer Journey Analysis
Connect and measure cross-channel customer engagement and response to media, marketing, and promotions
Predictive Modeling
Analyze patterns in customer behavior to predict & prevent churn, re-engaged lapsed customers, and improve LTV & NPS

Don't see your blueprint?

This is just a sample of the dozens of blueprints available on Newton today. Reach out for a full list of Newton’s capabilities and to hear how Newton can help you build your own custom AI agent and analytics blueprints.

More Blueprints