For Agencies
Newton helps automate Agency analytics to support planning, benchmarking, and post-campaign reporting to drive client campaign success and new business.
Newton helps analytics teams execute complex workflows more efficiently - increasing overall team output by 10x.
Agencies save up to 126 hours every month by offloading repetitive tasks to Newton; freeing up valuable time for more advanced analytics work.
Newton’s performance on marketing analytics benchmark testing is over 300% more accurate than leading LLMs out of the box.
Get More Done
Execute Seamlessly
Work across platforms and disparate datasets with ease. No movement of data and fully flexible integrations.
Increase Throughput
Limited resources? No problem. Newton helps multiply the output of your team by putting AI agents to work on your behalf.
Dynamic Planning
Build bespoke insights, reporting, and optimized media planning without the need for complex data querying and analysis.
Use Cases
Newton’s specially-trained team of marketing analytics agents come pre-loaded with a curated marketing science playbook. When you onboard Newton to your team, you will have immediate access to a number of “blueprints”, which give non-technical users the ability to execute common marketing analytics use cases with the push of a button, all on your own data.
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Analytics
Inundated with requests from your clients and bogged down with repetitive tasks? Put Newton’s team of agents to work for you. Integrate your proprietary data and models, with automated modeling and analytics that you can see and trust.
- Streamline and automate time-intensive and repetitive data preparation and post-campaign tasks
- Access an always on data science co-pilot to help you build and iterate on new analyses
- Generate advanced reporting and insights, unique to each client, in minutes instead of days
Data Scientists
Frustrated by the lag in campaign data when building media plans? Plan faster and smarter with Newton. Surface actionable insights and build optimized plans – all through natural language – with scenarios and dashboards that refresh in minutes, not days or weeks.
- Build and iterate on your own scenario planning and benchmarking in a no-code interface
- Surface up-to-date details on campaign pacing and performance across channels in near real time
- Push audiences, budget allocation changes, and optimized bid lists directly to the relevant platform
Executives
Stuck waiting for insights and analytics to drive new business and ensure client satisfaction? Get the info you need from Newton’s team of AI agents, fast. Get answers to your clients’ questions and pull unique valuable insights for new business pitches in minutes, not days or weeks.
- Generate bespoke timely reports and unique insights for every meeting
- Skip the queue and ask your own questions directly to the relevant data
- Whitelabel an AI analytics chat interface for use directly with your customers
Sales & Account Managers
Need up the minute information on campaign performance and pacing? Newton’s team of agents can help. Analyze campaign delivery and efficacy and push optimized plans and allocations directly to each platform.
- Surface up-to-date details on campaign pacing and performance across channels in near real time
- Iterate on optimization levers - from building your own bid weighting algorithm, to determining necessary channel mix
- Push audiences, budget allocation changes, and optimized bid lists directly to the relevant platform
Our clients and how they use Newton
Blueprints
Newton’s team of ai-powered agents come pre-loaded with a curated set of “blueprints” that make up its marketing science playbook. These blueprints give non-technical users the ability to execute common marketing analytics use cases with the push of a button, all on your own data.
Audience Composition Analysis
Analyze 1st party data to identify key characteristics (e.g. demographics, interests, and behaviors) of your current customers.
Audience Enrichment
Enhance audience data with 3P data to enrich customer profiles and conduct deeper analysis.
Audience Segmentation
Group and/or cluster audiences by behavioral, psychographic, historical campaign performance, and demographic features.
AI That Works for You
Newton’s team of specialized AI agents take your direction and work hand-in-hand with you and your team to execute complex analytics tasks and help you get more done
Marketing Science Expertise
Newton’s agents come prepared with a deep proficiency and training in marketing analytics and industry-specific knowledge.
No Movement of Data
Newton’s agents work alongside you, natively in your enterprise data environment, with no movement or leakage of sensitive data.
End-to-end Execution
Newton’s agents take action on your behalf: writing code, executing analyses, and pushing data to any of your platforms & tools.
Don’t just take our word for it
“With Newton, we are able to execute complex analytics workflows, end-to-end, that would have otherwise taken us multiple hours every day, in just minutes with Newton. Newton fosters collaboration among our analysts, enabling them to work together seamlessly on shared projects. It also provides complete transparency into its processes and the code it generates, giving us confidence in the accuracy of its outputs”
"We have massive amounts of data that our team needs to analyze every day to ensure accuracy. With Newton, we can now automate a previously hours-long data science task in just minutes. Keeping with our stance of leading with technology and utilizing human brains on problems that warrant it, we are consistently finding new use cases for Newton to tackle allowing Relo Metrics to scale efficiently into this AI-driven world."
“Designing and evaluating media tests is a vital part of Backbone’s measurement capabilities. Doing this at scale, across our client portfolio, was a time-intensive task before Newton. Tasks that used to take hours to accomplish take just minutes with the workflows we’ve built with Newton. In addition to saving time, we’ve also been able to increase the sophistication of analysis and more easily onboard new team members to our testing process.”
