Meet Newton
Harness a team of specially-trained AI-powered marketing analytics agents
Add Newton to your team
Executives
Supercharge your analytics teams and get the answers you need from your data, fast.
Marketers
Break free from stale dashboards. Surface actionable insights and drive marketing results – all through natural language.
Data Scientists
Integrate your proprietary data and models, with automated modeling and coding that you can see and trust.
For Brands
Brands need to action off of vast customer data. Newton simplifies analytics, enabling advanced customer journey analysis, predictive modeling, and audience segmentation.

Democratize Analytics
Breakthrough the data logjam. Put marketing analytics and insight generation into the hands of business users.
Safeguard Data
Access state of the art AI without putting sensitive data at risk. Newton runs natively in your cloud with no movement of data.

Power analysis and modeling of customer behavior to predict and prevent churn while optimizing customer LTV and NPS.
Put advanced marketing analytics techniques into the hands of business users.
Build bespoke insights and dynamic reporting without the need for complex data querying and analysis
For Agencies
Agencies need quick access to insights and analytics to drive client campaign success. Newton automates analysis to support planning, benchmarking, and post-campaign reporting.

Execute Seamlessly
Work across platforms and disparate datasets with ease. No movement of data and fully flexible integrations.
Increase Throughput
Limited resources? No problem. Newton helps multiply the output of your team by putting AI agents to work on your behalf.

Build bespoke insights and customized post-campaign wrap reports for clients.
Power advanced analytics workflows with fewer resources
Inform campaign planning and audience generation with best in class AI capabilities
“With Newton, we are able to execute complex analytics workflows, end-to-end, that would have otherwise taken us multiple hours every day, in just minutes with Newton. Newton fosters collaboration among our analysts, enabling them to work together seamlessly on shared projects. It also provides complete transparency into its processes and the code it generates, giving us confidence in the accuracy of its outputs”
"We have massive amounts of data that our team needs to analyze every day to ensure accuracy. With Newton, we can now automate a previously hours-long data science task in just minutes. Keeping with our stance of leading with technology and utilizing human brains on problems that warrant it, we are consistently finding new use cases for Newton to tackle allowing Relo Metrics to scale efficiently into this AI-driven world."

“Designing and evaluating media tests is a vital part of Backbone’s measurement capabilities. Doing this at scale, across our client portfolio, was a time-intensive task before Newton. Tasks that used to take hours to accomplish take just minutes with the workflows we’ve built with Newton. In addition to saving time, we’ve also been able to increase the sophistication of analysis and more easily onboard new team members to our testing process.”
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For Publishers
Newton empowers publishers with content performance analysis, audience insights, and automated reporting to respond to rapidly changing audience behavior and advertiser demands.

Streamline Analytics
Maximize analytics capabilities by putting a team of AI-powered analytics agents to work on behalf of you and your advertisers.
Safeguard Data
Keep all your sensitive data safe and secure. Newton brings the power of AI to your environment. No movement of data. Full compliance.

Build bespoke insights and customized post-campaign reporting for high-value clients
Power advanced analytics workflows and measurement with fewer resources
Analyze content, traffic/viewership, and response patterns to predict and optimize ongoing yield
For Platforms
Newton helps platforms better serve customers by streamlining complex analytics and data-intensive workflows, unlocking even more platform-native use-cases.

Democratize Analytics
Put advanced analytics capabilities and workflows into the hands of business users. Build models and execute code; all through natural language.
Analyze Natively
Gain immediate access to dozens of marketing analytics use-cases – all executed natively in your platform.

Direct a team of specially-trained AI agents, flexible and adaptive to your desired intent, to take on your analytics workflows,
Incorporate the intelligence and capabilities of Newton’s AI-powered marketing analytics agents into your own UI and measurement solutions.
Detect anomalies and outliers in datasets to flag potential errors or issues for deeper investigation and QA
Use Cases
Newton’s specially-trained team of marketing analytics agents come pre-loaded with a curated marketing science playbook. When you onboard Newton to your team, you will have immediate access to a number of “blueprints”, which give non-technical users the ability to execute common marketing analytics use cases with the push of a button, all on your own data.
Data Exploration and Preparation

Audience Management

Customer 360
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Planning and Activation

Measurement

Reporting and Insight Generation

Anomaly Detection

Yield Management

Data Exploration and Preparation

Audience Management

Customer 360
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Planning and Activation

Measurement

Planning and Activation

Anomaly Detection

Audience Management

Reporting and Insight Generation

Data Exploration and Preparation

Measurement

Customer 360
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Planning and Activation

Anomaly Detection

Audience Management

Reporting and Insight Generation

Data Exploration and Preparation

Data Exploration and Preparation

Audience Management

Customer 360
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Planning and Activation

Measurement

Reporting and Insight Generation

Anomaly Detection

Data Exploration and Preparation

Audience Management

Customer 360
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Planning and Activation

Measurement

Data Exploration and Preparation

Audience Management

Measurement

Reporting and Insight Generation

Anomaly Detection

Data Exploration and Preparation

Audience Management

Measurement

Reporting and Insight Generation

Anomaly Detection

Yield Management

Planning and Activation

Anomaly Detection

Audience Management

Reporting and Insight Generation

Data Exploration and Preparation

Measurement

Customer 360
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Don't see your blueprint?
This is just a sample of the dozens of blueprints available on Newton today. Reach out for a full list of Newton’s capabilities and to hear how Newton can help you build your own custom AI agent and analytics blueprints.